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Name Quote by Steven Levy

“Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.” quote by Steven Levy
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“Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.”

Steven Levy

About This Quote

Source Book: Crypto: How the Code Rebels Beat the Government—Saving Privacy in the Digital Age, 2016

Targeting specific voter groups with tailored messages to influence outcomes.

In simple terms: Microtargeting finds key voter segments for persuasion.

Key Takeaway

Leverage data to craft precise political messages.

Themes

politics data communication influence

Mood

critical analytical

Type

political ethical

When to use this quote

  • campaign strategy
  • advertising
  • policy advocacy

Key Concepts

behavioral economics segmentation

Questions to Reflect On

  • Is influencing voters ethical?
  • How to balance persuasion with truth?
A Different Perspective

Risk of manipulation and privacy erosion.

3.9 out of 5 (6 ratings)

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