Name Quote by Steven Levy
“Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.”
About This Quote
Source Book: Crypto: How the Code Rebels Beat the Government—Saving Privacy in the Digital Age, 2016
Targeting specific voter groups with tailored messages to influence outcomes.
In simple terms: Microtargeting finds key voter segments for persuasion.
Leverage data to craft precise political messages.
Themes
Mood
Type
When to use this quote
- campaign strategy
- advertising
- policy advocacy
Key Concepts
Questions to Reflect On
- Is influencing voters ethical?
- How to balance persuasion with truth?
Risk of manipulation and privacy erosion.