Billions Quote by Steve Case
“Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a not-for-profit in charitable endeavors.”
About This Quote
Source Company: National Geographic annual report, 2022
National Geographic runs a profitable media business while reinvesting profits into charitable missions as a nonprofit.
In simple terms: A media company makes money and funds charity.
Leverage profit for purpose.
Themes
Mood
Type
When to use this quote
- media expansion
- charitable funding
- strategic reinvestment
Key Concepts
Questions to Reflect On
- How can profit motives align with charitable goals?
- What safeguards ensure mission integrity?
Balancing profit and mission can create conflicts of interest.