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Billions Quote by Steve Case

“Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a…” quote by Steve Case
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“Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a not-for-profit in charitable endeavors.”

Steve Case

About This Quote

Source Company: National Geographic annual report, 2022

National Geographic runs a profitable media business while reinvesting profits into charitable missions as a nonprofit.

In simple terms: A media company makes money and funds charity.

Key Takeaway

Leverage profit for purpose.

Themes

profit media nonprofit philanthropy

Mood

optimistic strategic

Type

business inspirational

When to use this quote

  • media expansion
  • charitable funding
  • strategic reinvestment

Key Concepts

business model social impact sustainability

Questions to Reflect On

  • How can profit motives align with charitable goals?
  • What safeguards ensure mission integrity?
A Different Perspective

Balancing profit and mission can create conflicts of interest.

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