American Quote by Steve Bannon
“The American television industry is a Darwinian environment where success is usually measured in inches, not yards. That is, for most TV media, audiences have gotten so small that one measures 'victories' in tenths of a point - as in, a 2.2 percent share is a great leap over a 2.1 percent share.”
About This Quote
TV success is measured by tiny audience shifts, highlighting intense competition and marginal gains.
In simple terms: TV ratings are measured in tiny increments, showing fierce competition.
Aim for incremental audience growth.
Themes
Mood
Type
When to use this quote
- broadcast networks
- advertising agencies
- content creators
Key Concepts
Questions to Reflect On
- How can creators balance risk with incremental gains?
- What strategies expand audience beyond marginal shifts?
Focusing on small gains may overlook broader creative risks.