Acquiring Quote by Stephen Cohen
“The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.”
About This Quote
Source Article: "Online vs Brick‑and‑Mortar Customer Acquisition Costs", Journal of Marketing, 2021
Compares the high expense of gaining and keeping customers online versus traditional stores.
In simple terms: Online customer costs are high compared to physical stores.
Balance digital and physical strategies to control costs.
Themes
Mood
Type
When to use this quote
- e‑commerce
- retail
- startup budgeting
- marketing planning
Key Concepts
Questions to Reflect On
- What hybrid model fits your business?
- How can you reduce online churn?
Online channels may offer scale but require sustained investment.