Skip to content

Acquiring Quote by Stephen Cohen

“The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.” quote by Stephen Cohen
Download Open image
“The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.”

Stephen Cohen

About This Quote

Source Article: "Online vs Brick‑and‑Mortar Customer Acquisition Costs", Journal of Marketing, 2021

Compares the high expense of gaining and keeping customers online versus traditional stores.

In simple terms: Online customer costs are high compared to physical stores.

Key Takeaway

Balance digital and physical strategies to control costs.

Themes

business marketing cost management digital transformation

Mood

analytical pragmatic strategic

Type

advice critical informative

When to use this quote

  • e‑commerce
  • retail
  • startup budgeting
  • marketing planning

Key Concepts

customer acquisition relationship building channel strategy

Questions to Reflect On

  • What hybrid model fits your business?
  • How can you reduce online churn?
A Different Perspective

Online channels may offer scale but require sustained investment.

3.5 out of 5 (4 ratings)

More by Stephen Cohen

Explore all 7 Stephen Cohen quotes

More Acquiring quotes

Browse all 39 Acquiring quotes