Analog Quote by Simon Kinberg
“As wild and anarchistic as 'Deadpool''s marketing was in using the Internet, its viral pieces and billboards, 'Logan' was the opposite. We went really analog and old-fashioned, much like the movie itself.”
About This Quote
Source Film: Deadpool (2016) and Logan (2017) marketing campaigns
Deadpool used aggressive online tactics while Logan chose traditional, low‑tech promotion reflecting its tone.
In simple terms: Deadpool went viral online; Logan stayed analog.
Key Takeaway
Match marketing style to product tone.
Themes
marketing
contrast
media
branding
Mood
reflective
analytical
Type
advertising
case study
When to use this quote
- film promotion
- advertising
- audience targeting
Key Concepts
viral strategy
analog approach
brand alignment
Questions to Reflect On
- How does a campaign’s medium affect audience perception?
- When should a brand embrace analog methods?
A Different Perspective
Online hype can alienate audiences seeking authenticity.
![“There are historical analogs, which are not exact, of course, but are close enough to be worrisome. This is a whiff of early Nazi Germany. [Adolf] Hitler was appealing to groups with similar grievances, and giving them crazy answers, but at least they were answers; these groups weren't getting…” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/081/noam-chomsky-42_analog_there-are-historical-analogs-which-are-n_19392.jpg)
![“You've got to trust [that] your own compass will lead you away from whatever mistakes were made.” quote by Simon Kinberg](https://sms4smile.com/quotes/img-quotes/e6f/simon-kinberg-15336_compass_you-ve-got-to-trust-that-your-own-compas_189243.jpg)
