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“We realized that Elite has the potential to really add value to a company like La Perla, due to its relationship to the fashion business, links to music, to entertainment, all of this tends to point more and more to the luxury consumer. The fashion world is one where Italy has clear excellence. I…” quote by Silvio Scaglia
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“We realized that Elite has the potential to really add value to a company like La Perla, due to its relationship to the fashion business, links to music, to entertainment, all of this tends to point more and more to the luxury consumer. The fashion world is one where Italy has clear excellence. I see the potential with it very clearly.”

Silvio Scaglia

About This Quote

Source Interview: Business Strategy Forum (2020)

Elite can add value to luxury brands like La Perla by linking fashion, music, and entertainment, highlighting Italy’s excellence.

In simple terms: Elite bridges fashion, music, entertainment for luxury.

Key Takeaway

Leverage cross‑industry collaborations.

Themes

luxury market brand synergy Italian excellence

Mood

strategic optimistic

Type

business marketing

When to use this quote

  • fashion shows
  • brand partnerships
  • consumer research

Key Concepts

business strategy marketing

Questions to Reflect On

  • How can luxury maintain exclusivity while collaborating?
  • What partnerships best fit La Perla?
A Different Perspective

Risk of diluting brand identity.

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