““[My original] theory of affect as amplification was flawed by [one] serious ambiguity. I had unwittingly assumed that in both electronic amplification and affective amplification there was an increase in gain of the signal. If that were the case, what would be amplified would remain essentially the same except that it would be louder. But affects are separate mechanisms, involving . . . responses quite distinct from the . . . responses they are presumed to amplify.””
