By the time Quote by Shane Smith
“You have a lot of companies developing stuff that's just derivative. If 'The Voice' is the No. 1 show on TV, they say, 'Let's do 100 different versions of 'The Voice.' The problem is, by the time you get to market, it's already saturated, and everybody hates the format.”
About This Quote
Source Interview: Podcast on media trends, 2023
Derivative projects flood the market, leading to oversaturation and audience fatigue.
In simple terms: Too many copies kill originality.
Key Takeaway
Focus on unique value, not imitation.
Themes
innovation
media
competition
originality
market saturation
Mood
critical
analytical
cautious
Type
advisory
observational
When to use this quote
- media strategy
- product development
- content creation
Key Concepts
copycat culture
creative fatigue
brand dilution
Questions to Reflect On
- How can a company differentiate in a crowded field?
- What risks arise from chasing trends?
A Different Perspective
Original ideas are harder to monetize than copies.
