Broke Quote by Shane Smith
“Everyone told me, "Don't ever talk about international stuff," and "Don't do long-form content online," and "Don't get too serious in news," and "Don't be too heavy" - all this stuff, all the rules. But we broke the rules, and that, ironically, has led to some of our most successful stuff.”
About This Quote
Source Interview: Podcast or public talk on content creation
Breaking conventional rules about tone and format led to unexpected success, showing that defying expectations can produce valuable outcomes.
In simple terms: Defying rules can create success.
Embrace rule‑breaking creatively.
Themes
Mood
Type
When to use this quote
- blogging
- video production
- social media campaigns
- editorial planning
Key Concepts
Questions to Reflect On
- When should you follow rules?
- What risks are worth taking?
Risk of alienating audiences if rules are ignored.