Ability Quote by Seth
“Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.”
About This Quote
Source Book: This Is Marketing, 2018
Select customers who align with your story; discard those who hinder your ability to deliver value.
In simple terms: Choose supportive customers.
Key Takeaway
Focus on those who help you succeed.
Themes
customer focus
quality
alignment
Mood
practical
direct
Type
business
advice
When to use this quote
- product development
- marketing strategy
- client onboarding
- service design
Key Concepts
brand narrative
value delivery
Questions to Reflect On
- Who are your ideal customers?
- How do you handle difficult clients?
A Different Perspective
Hard to please everyone.
