Australia Quote by Serena Williams
![“I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.” quote by Serena Williams](https://sms4smile.com/quotes/img-quotes/45b/serena-williams-1589_australia_i-m-a-big-supporter-of-this-product-for_1160545.jpg)
“I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.”
About This Quote
Source Interview: Sports Illustrated, 2012
She praises the brand for meeting a specific need and expresses loyalty due to limited availability elsewhere.
In simple terms: She loves the product because it’s hard to find elsewhere.
Key Takeaway
Buy from brands that fulfill unique needs.
Themes
brand loyalty
women's apparel
scarcity
consumer behavior
Mood
appreciative
confident
pragmatic
Type
testimonial
consumer insight
marketing quote
When to use this quote
- shopping for intimate apparel
- supporting niche brands
- dealing with limited supply
Key Concepts
market dynamics
brand authenticity
supply constraints
Questions to Reflect On
- How does scarcity influence your brand loyalty?
- What would change if the product were widely available?
A Different Perspective
Limited availability can create dependency but may also limit market growth.
![“I never left my roots. You can identify me as someone that didn't become high and mighty. Humility is a defining [trait] all of us can forever learn, and I try to be as humble as anyone can be.” quote by Serena Williams](https://sms4smile.com/quotes/img-quotes/517/serena-williams-1589_defining_i-never-left-my-roots-you-can-identify-m_17115.jpg)
![“If anything, we haven't changed much since we [with Venuse Williams] were kids. We really are the same people.” quote by Serena Williams](https://sms4smile.com/quotes/img-quotes/e7b/serena-williams-1589_changed_if-anything-we-haven-t-changed-much-sinc_60714.jpg)
