Consuming Quote by Saul Berman
“Value is shifting from those that produce the content, to those that deliver the experience of consuming it.”
About This Quote
Source Speech: Tech Industry Panel, 2023
Value now lies with those who shape how content is experienced, not just who creates it.
In simple terms: Experience matters more than creation.
Key Takeaway
Focus on delivering compelling experiences.
Themes
value
experience
media
technology
distribution
Mood
optimistic
strategic
Type
observational
insightful
When to use this quote
- product launch
- digital marketing
- media streaming
- advertising campaigns
Key Concepts
User experience design
content strategy
platform economics
Questions to Reflect On
- How can creators stay relevant while focusing on experience?
- What risks arise when experience outweighs content?
A Different Perspective
Neglecting content quality can erode audience trust.
![“Using clouds is a radical way of consuming IT. There are emotional barriers to giving up some level of control over the servers that you are running [for the companies].” quote by Werner Vogels](https://sms4smile.com/quotes/img-quotes/1eb/werner-vogels-49537_barriers_using-clouds-is-a-radical-way-of-consumi_89327.jpg)
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
