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Believe Quote by Sarah Burton

“Lee was very much his own person so it's impossible to know quite what he would have thought but part of the reason for me staying is that I believe he always wanted this to be a house that would be here forever, that he never wanted his name not to mean anything any more. And I want that too. I…” quote by Sarah Burton
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“Lee was very much his own person so it's impossible to know quite what he would have thought but part of the reason for me staying is that I believe he always wanted this to be a house that would be here forever, that he never wanted his name not to mean anything any more. And I want that too. I want Alexander McQueen to continue. Then, in a hundred years time, there will still be this house that he created, this great place that represents modernity and creativity and beauty and romance and all of those things. That, I think, would be amazing.”

Sarah Burton

About This Quote

Source Speech: Alexander McQueen House Legacy, 2015

Burton envisions McQueen’s brand as an enduring house of modernity, creativity, and romance, aiming to preserve his legacy for centuries.

In simple terms: Preserve a creative legacy forever.

Key Takeaway

Continue the visionary spirit.

Themes

legacy creativity fashion heritage future romance

Mood

determined hopeful visionary

Type

fashion cultural

When to use this quote

  • fashion shows
  • museum exhibitions
  • brand revivals

Key Concepts

brand stewardship architectural symbolism cultural impact

Questions to Reflect On

  • How will you keep the brand fresh?
  • What values must stay unchanged?
A Different Perspective

Legacy can become stagnant without innovation.

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