Cameras Quote by Ruth Bernhard
“Never ever say the word shoot when you are taking a picture with a camera because a camera is not a violent weapon.”
About This Quote
Saying “shoot” while photographing is misleading because a camera is not a weapon.
In simple terms: Avoid using violent language for cameras.
Use precise, non‑violent terminology.
Themes
Mood
Type
When to use this quote
- photo shoots
- media training
- public speaking
- advertising
Key Concepts
Questions to Reflect On
- Do you think language shapes perception of tools?
- When is metaphor acceptable?
Some may argue “shoot” is idiomatic and harmless.