Big movie Quote by Rowan Atkinson
“The good thing about those original credit card commercials was that they were very "filmic", they were like little movies, so it wasn't a big step to think well maybe we could make a big movie using this character, which we eventually did.”
About This Quote
Source Interview: The Evolution of Advertising, Rowan Atkinson, 2018
Original credit‑card ads used cinematic storytelling, showing that small, narrative‑driven spots can inspire larger creative projects.
In simple terms: Storytelling in ads sparks bigger ideas.
Key Takeaway
Leverage narrative to expand creative scope.
Themes
advertising
creativity
storytelling
media
Mood
inspirational
analytical
Type
advice
marketing
When to use this quote
- product launches
- campaign development
- content creation
- brand storytelling
Key Concepts
marketing
film studies
brand strategy
Questions to Reflect On
- How can narrative balance with clear information?
- When does storytelling become distraction?
A Different Perspective
Over‑reliance on narrative may ignore functional messaging.
