Bad Quote by Ronnie Screwvala
“A lot of good movies produced well can be distributed or marketed badly. Of course, a lot of bad movies marketed well can also fail badly. But we want to be in charge of the value chain. And for this we have to be in software production, distribution, and broadcasting.”
About This Quote
Source Interview: Business Strategy Discussion, 2023
Successful movies can fail without proper distribution; control the value chain by handling production, distribution, and broadcasting.
In simple terms: Good movies need good marketing; control the whole process.
Key Takeaway
Own the entire value chain.
Themes
marketing
distribution
production
control
value chain
Mood
analytical
strategic
Type
business
advisory
When to use this quote
- movie releases
- streaming platforms
- content creation
Key Concepts
film industry
business strategy
media ownership
Questions to Reflect On
- What risks come with owning all stages?
- How can you stay adaptable?
A Different Perspective
High control may limit creative freedom.
