American Quote by Roger Ailes
“I happen to think that the Latino audience is an essentially traditional audience and will go to Fox News for traditional American values.”
About This Quote
Source Speech: Fox News internal memo, 2005
He believes Latino viewers prefer traditional values and thus favor Fox News.
In simple terms: Latinos prefer traditional values and watch Fox News.
Key Takeaway
Target content to traditional values.
Themes
media
audience
politics
Mood
strategic
analytical
Type
political
media
When to use this quote
- advertising
- political campaigns
- media strategy
Key Concepts
cultural preference
media bias
Questions to Reflect On
- How do you address diverse audience segments?
- Are traditional values universally defined?
A Different Perspective
Assumes a monolithic Latino audience, ignoring diversity.
![“They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.” quote by Roger Ailes](https://sms4smile.com/quotes/img-quotes/2d6/roger-ailes-2123_air_they-npr-are-of-course-nazis-they-have-a_166351.jpg)
