Believe Quote by Robert M. Carter
“We believe that the all-new ES 350 epitomizes Lexus' new design direction. Every element of this vehicle invites participation -- both visual and tactile. Its design is something drivers will need to experience and not just observe.”
About This Quote
Source Press Release: Lexus ES 350 Launch, 2023
The new ES 350 is presented as a tactile, immersive design that requires active engagement rather than passive viewing.
In simple terms: Design invites touch and experience.
Key Takeaway
Engage with the car’s design physically.
Themes
design
experience
engagement
automotive
innovation
Mood
excited
curious
Type
marketing
product launch
When to use this quote
- car showrooms
- test drives
- marketing events
- design workshops
Key Concepts
tactile design
user interaction
brand identity
Questions to Reflect On
- How does tactile design affect driver satisfaction?
- Can visual appeal alone drive purchase decisions?
A Different Perspective
May prioritize aesthetics over functional performance.
