After Quote by Robert Gottlieb
“Ballet in September used to be dead as a dodo. Now, with City Ballet's ingenious decision to give us four weeks of repertory in the early fall, having cut down on the relentlessly long spring season when dancers, critics and audiences droop on the vine, we wake up after the dog days of August with something to look at.”
About This Quote
Source Article: The New York Times, Review of City Ballet season, 1975
The ballet season was revitalized by shortening the long spring schedule and adding a focused early‑fall repertory, preventing audience fatigue and re‑engaging interest after summer.
In simple terms: Shortening the season and adding early fall shows revived ballet interest after summer.
Adopt concise, well‑timed programming to keep audiences engaged.
Themes
Mood
Type
When to use this quote
- theatre season planning
- arts marketing
- audience retention
- festival scheduling
Key Concepts
Questions to Reflect On
- How can other art forms apply similar scheduling?
- What risks arise from compressing seasons?
May limit variety of works shown; some audiences prefer longer seasons.