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Economists Quote by Richard Thaler

“Economists discount any factors that would not influence the thinking of a rational person.” quote by Richard Thaler
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“Economists discount any factors that would not influence the thinking of a rational person.”

Richard Thaler

About This Quote

Source Book: “Misbehaving” by Richard Thaler, 2015

Economists often ignore factors that don’t affect rational decision‑making, overlooking real‑world influences.

In simple terms: Economists ignore non‑rational influences.

Key Takeaway

Consider psychological factors in economic models.

Themes

economics behavioral science irrationality modeling

Mood

analytical critical

Type

theoretical educational

When to use this quote

  • policy design
  • marketing
  • financial planning

Key Concepts

bounded rationality psychology of decision making

Questions to Reflect On

  • What non‑rational factors affect your choices?
  • How can models incorporate emotion?
A Different Perspective

Real decisions are rarely fully rational.

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