Empowerment Quote by Richard Cordray

“Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a…

— Daniel Kahneman

“Identifying the source of our personal narratives helps us to release its negative aspects and re-frame it in ways that promote wholeness.”

— Sharon Salzberg

“The lesson: The power of your story isn’t just a way to connect to your ultimate consumer but is also a means of making…

— Blake Mycoskie

“Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your stories—some the…

— Harry Beckwith

The technology is not only the way we change stories, but also changing the relationship to the consumer.

— Norman Pearlstine

“If you can't share your story, you can't sell your product.”

— Alin Sav

Marketing, when done well, is about story telling.

— Evan Williams

“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize…

— David Meerman Scott

Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.

— Amy Pascal

“Telling a story that illustrates how your business model solves a customer problem is a clear way to introduce listeners to the idea. Stories…

— Alexander Osterwalder

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind…

— Lewis Howes

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

— Jay Baer