Achievement Quote by Richard A. Clarke
“The best current evidence is that media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers groceries causes change in our nutrition.”
About This Quote
Source Testimony: U.S. Senate Education Committee, 2007
Media are neutral carriers of information, like trucks delivering groceries; they don’t directly change student achievement.
In simple terms: Media deliver content but don’t shape outcomes.
Focus on content quality, not delivery medium.
Themes
Mood
Type
When to use this quote
- classroom teaching
- policy development
- media literacy
Key Concepts
Questions to Reflect On
- How can educators improve content impact?
- What role should media play in learning?
Even neutral media can subtly shape attitudes.