Always Quote by Rei Kawakubo
“In response to the making of DSMNY, a change in the Chelsea store became necessary. My flagship stores always have to lead the way.”
About This Quote
Source Interview: Business of Fashion, 2015
A leading flagship must innovate to set trends for the brand overall.
In simple terms: Flagship stores must lead innovation.
Key Takeaway
Innovate at flagship locations.
Themes
leadership
innovation
brand strategy
Mood
strategic
forward‑looking
Type
visionary
inspirational
When to use this quote
- store openings
- brand revamps
- market positioning
Key Concepts
Retail dynamics
trendsetting
Questions to Reflect On
- How does flagship leadership affect other stores?
- What risks arise from constant innovation?
A Different Perspective
May overlook regional market differences.
