Dark Quote by Rei Kawakubo
“I'm always looking to make something that didn't exist before, fumbling about in the dark, not just while making a collection. The search for something new is a constant in my everyday life. But constantly searching for something new is like looking for a well in a desert.”
About This Quote
Source Interview: Business of Fashion, 2015
The creator constantly seeks novel ideas, but endless pursuit can feel futile without direction.
In simple terms: Creating new things feels endless and sometimes pointless.
Balance novelty with purpose.
Themes
Mood
Type
When to use this quote
- product development
- artistic practice
- R&D
- personal projects
Key Concepts
Questions to Reflect On
- How do you decide which ideas to pursue?
- What criteria define meaningful innovation?
Too much novelty seeking can lead to burnout and lack of focus.