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China Quote by Rebecca MacKinnon

“If you want to have traction in China, you have to be in China.” quote by Rebecca MacKinnon
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“If you want to have traction in China, you have to be in China.”

Rebecca MacKinnon

About This Quote

Source Article: “The China Paradox”, 2018

Effective influence in a market requires physical presence and local engagement.

In simple terms: To succeed in China, be present there.

Key Takeaway

Engage locally for impact.

Themes

strategy localization market entry

Mood

analytical pragmatic

Type

business strategic

When to use this quote

  • business expansion
  • policy advocacy
  • media work

Key Concepts

presence cultural immersion

Questions to Reflect On

  • How can you build local partnerships?
  • What alternatives exist to physical presence?
A Different Perspective

Physical presence can be costly or risky.

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