Intention Quote by Rahm Emanuel
“They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group.”
About This Quote
Source Speech: Campaign Finance Discussion, 2018
Unexpected negative ads forced a costly campaign response, exceeding original budget dramatically.
In simple terms: Negative ads raised costs.
Plan for crisis spending.
Themes
Mood
Type
When to use this quote
- election cycles
- advertising battles
- public relations crises
Key Concepts
Questions to Reflect On
- How will you mitigate surprise expenses?
- What safeguards protect campaign finances?
Spending spikes can strain resources.