American Quote by Peter Riegert
“I got to learn from the American audience. Hearing what it is they're not getting. These are audiences, 35 to 40, an older demographic that controls seven to 10 trillion dollars. And the producers and distributors have convinced themselves this group doesn't go to the movies.”
About This Quote
Source Interview: Business Media Podcast, 2015
The speaker notes that the American audience, especially older, affluent women, are underserved by film producers who assume they don't attend movies.
In simple terms: Older wealthy women are ignored by movie makers.
Key Takeaway
Target this demographic with tailored content.
Themes
marketing
audience insight
film industry
demographics
gender
wealth
Mood
analytical
strategic
Type
industry
insight
When to use this quote
- film marketing
- advertising strategy
- content development
Key Concepts
consumer behavior
media bias
economic power
Questions to Reflect On
- How can studios better engage older affluent women?
- What content would attract them?
A Different Perspective
Assuming disinterest may overlook profitable opportunities.
