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Goals Quote by Peter Bregman

“Everyone is driven by three things: 1. Achievement (the desire to compete against increasingly challenging goals) 2. Affiliation (the desire to be liked/loved) 3. Power, expressed in one of two ways: Personalized (the desire for influence and respect for yourself) Socialized (the desire to empower…” quote by Peter Bregman
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““Everyone is driven by three things: 1. Achievement (the desire to compete against increasingly challenging goals) 2. Affiliation (the desire to be liked/loved) 3. Power, expressed in one of two ways: Personalized (the desire for influence and respect for yourself) Socialized (the desire to empower others; to offer them influence and respect)””

Peter Bregman

About This Quote

Source Book: 18 Minutes: Find Your Focus, Master Your Time, and Get the Right Things Done, Peter Bregman, 2013

People are motivated by three core drives: achievement, affiliation, and power, each shaping behavior and goals.

In simple terms: Three basic motivations guide actions.

Key Takeaway

Identify which drive dominates you.

Themes

motivation psychology leadership

Mood

reflective analytical

Type

motivational insightful

When to use this quote

  • career planning
  • team building
  • personal development
  • conflict resolution

Key Concepts

Self-determination theory social influence goal setting

Questions to Reflect On

  • Which drive most influences your decisions?
  • How can you channel power positively?
A Different Perspective

Power can be misused if not balanced with ethics.

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