Actually Quote by Perry Chen
“I remember early on, in the first couple of years especially, I would run into some people that would try to put Kickstarter under the 'social good' label. And I actually had this very visceral reaction - I just didn't like that at all.”
About This Quote
Source Interview: Kickstarter Founder, 2015
Labeling projects as “social good” can feel disingenuous if motivations are unclear, prompting skepticism.
In simple terms: Beware of superficial labels.
Key Takeaway
Validate intent before branding.
Themes
authenticity
branding
social impact
Mood
cautious
analytical
Type
reflective
critical
When to use this quote
- non‑profit fundraising
- crowdfunding campaigns
- social entrepreneurship
Key Concepts
Motivation
public perception
Questions to Reflect On
- How do you demonstrate genuine social benefit?
- What evidence convinces skeptics?
A Different Perspective
Labels may alienate audiences if not backed by real impact.
