Aspirations Quote by Paul Hawken
“Really, the proper study of economics is fulfilment, not consumption... It doesn't even matter if it's a green product or a green house... It's still consumption. What matters in this world is the fulfilment of people's needs and the fulfilment of their aspirations.”
About This Quote
Source Book: Natural Capitalism, Paul Hawken, 1999
True economics should prioritize satisfying human needs and aspirations over mere consumption of goods.
In simple terms: Focus on fulfilling needs, not just consuming.
Prioritize fulfillment over consumption.
Themes
Mood
Type
When to use this quote
- policy design
- product development
- community planning
- education curricula
Key Concepts
Questions to Reflect On
- How can we measure fulfillment versus consumption?
- What policies encourage need‑based economies?
May overlook resource constraints and environmental limits.