Conscious Quote by Paola Antonelli

“The alternative to good design is bad design, not no design at all.”

— Anonymous

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…

— Yves Behar

Not even hatred can deny beauty of its true design.

— Terry Mark

Design is nothing if not decision making.

— Henry Petroski

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the…

— Donald A. Norman

Good design means as little design as possible.

— Dieter Rams

“aesthetic isn't simply about good design for good design's sake.”

— Noah Kerner

No object is so beautiful that, under certain conditions, it will not look ugly.

— Oscar Wilde

Design isn't just about making things beautiful; it's also about making things work beautifully.

— Roger Martin

“It's easy to dismiss design - to relegate it to mere ornament, the prettifying of places and objects to disguise their banality. But that…

— Daniel H. Pink

Good design is clear thinking made visible, bad design is stupidity made visible

— Edward Tufte

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…

— Paul Rand