““generalized imperative that all femininity be translatable into the logic of the market. If the body is a useful part of the ‘package’, then all the better. Men too are increasingly prey to this imperative, to be an all-round self-seller, but it is in this heavily politicized continuum from (bad) hijab-wearer to (good) proto-porn actress that the contemporary ideology of work is most clearly seen – and it is primarily played out in the circulation of female bodies.””
