Change Quote by Nicolas Roeg

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

— Clayton Christensen

The world of marketing has changed. You can lead the change or be a victim of change.

— Denise Morrison

There is a fear of innovation because people are afraid of job loss.

— Richard Edelman

The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations…

— Tom Sutton

If you're afraid of failure or getting it wrong, you'll never truly innovate or disrupt the market.

— Gillian Tans

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the…

— Anita Roddick

Marketing is about innovation.

— Beth Comstock

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

— Beth Comstock

Marketing is what you do when your product is no good.

— Edwin Land

“Fear is the most destructive of all emotions in the product development process. Fear freezes the vision and stops it evolving. A trait of…

— Leonie Mateer

Marketing is designed to bring people into something.

— Sue Naegle