Fashion Quote by Nicolas Ghesquiere
“I think what we're talking about is a sense of fashion as laboratory work. I mean, we are not scientific, of course, but we are looking for ideas all the time.”
About This Quote
Source Interview: Business of Fashion, 2021
Fashion is treated like a lab, constantly experimenting with ideas rather than following strict science.
In simple terms: Fashion as experimental lab, not rigid science.
Approach design with curiosity and iterative testing.
Themes
Mood
Type
When to use this quote
- runway shows
- design studios
- trend reports
- collaborative workshops
Key Concepts
Questions to Reflect On
- How do you balance risk and creativity?
- What metrics guide your fashion experiments?
Fashion experiments can fail commercially, risking brand reputation.