Change Quote by Nick Denton
“I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.”
About This Quote
Source Interview: Podcast "The Media Show", 2023
The biggest shift in online media is its precise measurability, which threatens traditional journalists who once shaped audience tastes.
In simple terms: Media now tracks everything, unsettling old‑school journalists.
Key Takeaway
Adapt to data‑driven storytelling.
Themes
media
journalism
technology
change
measurement
Mood
anxious
reflective
Type
critical
observational
When to use this quote
- newsrooms
- advertising agencies
- media startups
Key Concepts
audience analytics
digital metrics
content strategy
Questions to Reflect On
- How can journalists preserve integrity while using metrics?
- What ethical safeguards are needed?
A Different Perspective
Data can reduce creative freedom and increase pressure to chase clicks.
