““Roman authorities recommended that a very effective way to persuade and move a person or a council to adopt a particular policy is to offer examples taken from history. Exemplification, as the author of the Ad Herennium wrote, ‘renders a thought more brilliant when used for no other purpose than beauty; clearer, when throwing more light upon what was somewhat obscure; more plausible, when giving the thought a greater verisimilitude; more vivid, when expressing everything so lucidly that the matter can, I may almost say, be touched by the hand’.””
