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Advantage Quote by Niccolo Machiavelli

“I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars, and deceivers, fearful of danger…” quote by Niccolo Machiavelli
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“I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars, and deceivers, fearful of danger and greedy for gain…[love] is a link of obligation which men, because they are rotten, will break anything they think doing so serves their advantage; but fear involves dread of punishment, from which they can never escape.”

Niccolo Machiavelli

About This Quote

Source Treatise: The Prince, 1532

Leaders must choose between being loved or feared; fear is more reliable because people are selfish and ungrateful.

In simple terms: Fear is safer than love for rulers.

Key Takeaway

Prioritize respect through authority.

Themes

power leadership human nature

Mood

cautious strategic

Type

political philosophical

When to use this quote

  • governance
  • management
  • political strategy

Key Concepts

political realism ethics trust

Questions to Reflect On

  • Is it possible to earn both love and fear?
  • How does fear affect loyalty?
A Different Perspective

Fear may breed resentment and rebellion if overused.

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