Ask Quote by Neil Patrick Harris
“We're trying to get as many people to become interested in seeing it, but if you like the theater and you're interested in seeing what live theater looks like in New York, you probably already set your DVR. It's gonna be a hard ask to get a bunch of college-basketball fans to tune in for three hours to watch the Tonys.”
About This Quote
Source Interview: Podcast "The Business of Broadway", 2023
Promoting live theater to a broader audience is challenging when viewers prefer on‑demand content, especially for lengthy events like the Tonys.
In simple terms: Getting people to watch live theater on TV is hard.
Key Takeaway
Find new ways to engage younger viewers.
Themes
marketing
audience engagement
theater
media consumption
Mood
frustrated
optimistic
Type
strategic
observational
When to use this quote
- college sports fans
- TV viewers
- theater enthusiasts
- social media campaigns
Key Concepts
broadcast vs streaming
attention span
event length
Questions to Reflect On
- How can we make live theater feel as immediate as a sports broadcast?
- What incentives would attract younger viewers?
A Different Perspective
Some audiences may never shift from DVR habits.
