Army Quote by Nancy Dubuc
“With a strong foundation in scripted programming firmly established by 'Army Wives' and 'Drop Dead Diva,' Lifetime is aggressively expanding its drama series development plate with powerful programs from creative auspices who have strong pedigrees in producing stand-out programming.”
About This Quote
Source TV: Lifetime network programming strategy, 2023
The network builds on past scripted successes to broaden its drama slate, leveraging creators with proven track records.
In simple terms: Lifetime uses past hits to expand new drama series.
Key Takeaway
Leverage proven talent for new shows.
Themes
media strategy
programming
expansion
Mood
ambitious
strategic
Type
industry
strategic
When to use this quote
- network planning
- show development
- talent recruitment
- audience targeting
Key Concepts
brand equity
creative pedigree
market positioning
Questions to Reflect On
- How can Lifetime balance fresh ideas with proven formulas?
- What metrics will gauge new drama success?
A Different Perspective
Risk of over‑reliance on past formulas may stifle innovation.
![“I can't imagine that I would be asked that by the president-elect [Donald Trump], or then-president [Barack Obama]. But it's - I'm very clear. I voted for the change that put the Army Field Manual in place as a member of Congress. I understand that law very, very quickly and am also deeply aware…” quote by James Mattis](https://sms4smile.com/quotes/img-quotes/761/james-mattis-9515_army_i-can-t-imagine-that-i-would-be-asked-th_3990.jpg)
