““The relationship between the social and the individual requires special emphasis in our own time, for never before have personal relations become so impersonal and never before have social relations become so asocial. Bourgeois society has brought all relations between people to the highest point of abstraction by divesting them of their human content and dealing with them as objects. The object—the commodity—takes on roles that formerly belonged to the community; exchange relationships (actualized in most cases as money relationships) supplant nearly all other modes of human relationships. In this respect, the bourgeois commodity system becomes the historical culmination of all societies, precapitalist as well as capitalist, in which human relationships are mediated rather than direct or face-to-face.””