Came Quote by Miguel McKelvey
“When the idea of 'We' came in, it started as a 'WeBlank: WeWork, WeLive, WeSleep, WeEat.' That was the premise at the very start.”
About This Quote
Source Interview: WeWork Founding Story, 2010
The concept of collective identity began as a simple placeholder, expanding into a shared culture across daily life.
In simple terms: 'We' started as a blank, became a shared identity.
Key Takeaway
Define your own shared purpose.
Themes
business
culture
identity
Mood
inspirational
strategic
Type
foundational
motivational
When to use this quote
- team building
- marketing
- product design
Key Concepts
branding
collective mindset
Questions to Reflect On
- What does 'We' mean to you?
- How can collective identity stay inclusive?
A Different Perspective
Overemphasis on 'We' can suppress individuality.
