““To great effect, Reagan echoed white frustration in race-neutral terms through implicit racial appeals. His 'color-blind' rhetoric on crime, welfare, taxes, and states' rights was clearly understood by white (and black) voters as having a racial dimension, though claims to that effect were impossible to prove. The absence of explicitly racist rhetoric afforded the racial nature of his coded appeals a certain plausible deniability. For example, when Reagan kicked off his presidential campaign at the annual Neshoba County Fair near Philadelphia, Mississippi - the town where three civil rights activists were murdered in 1964 - he assured the crowd 'I believe in states' rights,' and promised to restore to states and local governments the power that properly belonged to them. His critics promptly alleged that he was signaling a racial message to his audience, suggesting allegiance with those who resisted desegregation, but Reagan firmly denied it, forcing liberals into a position that would soon become familiar - arguing that something is racist but finding it impossible to prove in the absence of explicitly racist language.””
