Change Quote by Michael Jacoby Brown
““People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings. —John P. Kotter, The Heart of Change””
About This Quote
Source Book: The Heart of Change, 1996
People change actions more when feelings are moved by truth than by analytical data alone.
In simple terms: Feelings drive behavior more than facts.
Key Takeaway
Engage emotions to inspire change.
Themes
change management
psychology
leadership
behavior
motivation
Mood
motivational
strategic
Type
leadership
inspirational
When to use this quote
- organizational transformation
- personal growth
- marketing campaigns
- policy advocacy
Key Concepts
emotional intelligence
truth impact
behavioral economics
Questions to Reflect On
- How can you combine data and narrative to motivate others?
- What truths resonate most with your audience?
A Different Perspective
Data alone may not overcome entrenched habits.
