Home Quote by Michael Bastian
“Designer pricing should hurt, but it shouldn't kill you. You wince when you hand over your AmEx, but once you get it home, you never regret it. You divide it by how many days you're using it, and suddenly it becomes affordable.”
About This Quote
Source Blog post: The Economist, 2022
Cost perception can be managed by amortizing expense over time, turning a large purchase into a manageable daily cost.
In simple terms: Break big costs into small daily amounts.
Key Takeaway
Evaluate purchases by daily cost, not total price.
Themes
finance
consumer behavior
psychology
Mood
practical
analytical
Type
financial
educational
When to use this quote
- shopping
- travel
- home appliances
- subscriptions
Key Concepts
amortization
value perception
budgeting
Questions to Reflect On
- How do you decide if a purchase is worth it?
- What daily cost threshold feels comfortable for you?
A Different Perspective
Assumes all users can accurately calculate daily cost.
![“I don't like being away from home. That's one reason why I don't work as much as I used to [when I started my career], because so many things are on the road. I just don't want to be away from my husband, my dogs and my home. I don't sing that much any more because that also takes you on the road.” quote by Jane Powell](https://sms4smile.com/quotes/img-quotes/07c/jane-powell-36243_away_i-don-t-like-being-away-from-home-that-s_278.jpg)
