Astronomy Quote by Mary Wiseman
“They get you to do a lot of stuff on 'Star Trek' by saying it's the first time this is ever gonna happen on 'Star Trek.'”
About This Quote
Source Interview: Star Trek: Discovery, Season 3, 2022
The quote highlights how hype and novelty framing are used to persuade audiences to engage with familiar content by presenting it as unprecedented.
In simple terms: Hype makes old ideas seem new to attract viewers.
Recognize marketing tactics that claim novelty.
Themes
Mood
Type
When to use this quote
- TV promotion
- fan conventions
- social media campaigns
- product launches
Key Concepts
Questions to Reflect On
- How does framing something as “first” affect your interest?
- What other examples of hype have you noticed?
The claim may be misleading if the content isn’t truly original.