Bank account Quote by Mark Kermode
““The truth, which should be apparent to anyone with a vaguely cynical soul, is that 3-D will always be the past, and is only being rammed down our throats as something excitingly ‘new’ right now because it is much harder to pirate 3-D films than good old flat ones. Big Hollywood studios want you to believe in 3-D because they want to carry on believing in their own bank accounts. It has nothing to do with ‘the future’ of cinema, merely the future of film finance.””
About This Quote
Source Interview: The Guardian, 2010
3‑D cinema is promoted for profit, not artistic progress; its hype masks financial motives.
In simple terms: 3‑D is a money‑making gimmick.
Key Takeaway
Question the financial motives behind tech trends.
Themes
cinema
technology
finance
marketing
consumerism
Mood
skeptical
critical
inquisitive
Type
analytical
critical
When to use this quote
- moviegoing
- studio budgeting
- film distribution
- consumer decision‑making
Key Concepts
3‑D
film economics
media hype
Questions to Reflect On
- Do you prioritize visual novelty over narrative quality?
- How does profit motive shape your media choices?
A Different Perspective
3‑D may offer visual novelty but often fails to improve storytelling.
