Basketball Quote by Mark Cuban
“You always have to know what business you are in. Everybody thought we were in the basketball business. It's an NBA-team; we are not in the basketball business. We are in the business of creating experiences and memories.”
About This Quote
Source Interview: Bloomberg TV, 2015
Success lies in creating memorable experiences, not just selling a product; focus on the emotional impact.
In simple terms: Focus on experiences, not just the product.
Key Takeaway
Design experiences that linger.
Themes
business
experience
memory
Mood
energetic
inspirational
Type
business
motivational
When to use this quote
- retail
- sports
- entertainment
- event planning
Key Concepts
marketing
customer experience
Questions to Reflect On
- How can you measure experience value?
- What simple experiences can you improve now?
A Different Perspective
Experiences can be costly and hard to measure.
![“I failed, I think, seven [or] eight times before I finally got my first [championship]. It was just, you know, just about me growing up. Now that I'm an old, old veteran-age 29-I do things a lot differently. I don't go to the gentlemen's clubs anymore. I had to slow that down.” quote by Shaquille O'Neal](https://sms4smile.com/quotes/img-quotes/08f/shaquille-o-neal-659_age_i-failed-i-think-seven-or-eight-times-be_2731.jpg)
