End Quote by Maria Ressa
“The seed idea for Rappler really is looking at information cascades. If you think about it, the end goal - when I was raising money for Rappler, I didn't talk about investigative journalism, even though that's our core.”
About This Quote
The founder explains that Rappler’s core idea was about information cascades, not investigative journalism, indicating a strategic focus on how information spreads.
In simple terms: The business model centered on information flow, not content type.
Key Takeaway
Focus on the mechanics of information dissemination.
Themes
media strategy
information theory
entrepreneurship
Mood
analytical
strategic
Type
business
media
When to use this quote
- startup pitching
- media analysis
- digital platforms
Key Concepts
cascades
network effects
strategic positioning
Questions to Reflect On
- How do information cascades affect public opinion?
- What balance should be struck between strategy and mission?
A Different Perspective
Neglecting core journalistic values may undermine credibility.
![“The Post is famous for its investigative journalism. It pours energy and investment and sweat and dollars into uncovering important stories. And then a bunch of websites summarize that [work] in about four minutes and readers can access that news for free. One question is, how do you make a living…” quote by Jeff Bezos](https://sms4smile.com/quotes/img-quotes/17a/jeff-bezos-1193_investigative-journa_the-post-is-famous-for-its-investigative_403494.jpg)
