Actually Quote by Marco Brambilla
“I think that in a weird way, as technology gets more sophisticated, people have become less aware of it. It's become part of our day to day life. We're seeing large-scale projection mapping, like on buildings. There's video everywhere. It's much less noticeable that we're actually looking at technology.”
About This Quote
Source Interview: Tech Talk Podcast, 2023
As technology blends into daily life, people stop noticing its presence, becoming desensitized to its pervasiveness.
In simple terms: We ignore tech because it’s everywhere.
Key Takeaway
Pay attention to hidden tech influences.
Themes
technology
awareness
perception
culture
media
Mood
reflective
observational
Type
commentary
observation
When to use this quote
- urban living
- workplace
- education
- media consumption
- design
Key Concepts
digital saturation
attention economy
ambient computing
Questions to Reflect On
- How does invisibility affect our choices?
- What tech do you ignore daily?
A Different Perspective
Even unnoticed tech can shape behavior subtly, leading to overreliance.
![“What I’m trying to show is that the main event today is not seen by those of us that are living it… So it’s not the effect of [technology], it is that everything exists with-in [its milieu]. It's not that we use technology, we live technology. Technology has become as ubiquitous as the air we…” quote by Godfrey Reggio](https://sms4smile.com/quotes/img-quotes/4ef/godfrey-reggio-23516_air_what-i-m-trying-to-show-is-that-the-main_1439870.jpg)
