Ability Quote by Marc Benioff
“Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.”
About This Quote
Source Interview: Salesforce CEO on media strategy, 2020
Media now holds dominant influence; effective communication relies on editorial content rather than advertising.
In simple terms: Media is powerful; use editorial voice.
Key Takeaway
Leverage editorial channels for messaging.
Themes
media
communication
strategy
Mood
strategic
analytical
Type
business
marketing
When to use this quote
- brand building
- crisis communication
- public awareness campaigns
Key Concepts
Public relations
content marketing
Questions to Reflect On
- How can you diversify messaging beyond editorial?
- What risks arise from ignoring paid media?
A Different Perspective
Relying solely on editorial may limit reach to non‑media audiences.
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